★ CLASSIFIED INFORMATION - FOR AUTHORIZED CLIENTS ONLY ★
SANTANDER, 2023
1. CAREER SUMMARY
In the small city of Santander, Colombia, David Toro builds websites — until brands start
losing money to slow pages and broken funnels. He joins Webflow, Shopify, GSAP, GA4 and
GTM to fix them.
He gets certified as a Webflow Expert in 2023. Now he engineers data-driven revenue
machines, but the threat of blind advertising is not over.
SANTANDER
COLOMBIA
WEBFLOW HQ
SHOPIFY STORE
THE DATA LAB
2. TRUE OR FALSE?
Read the statements and circle True or False.
1. David uses templates for every site.
TRUE FALSE
2. GA4 + GTM are part of his stack.
TRUE FALSE
3. He scores 90+ on PageSpeed.
TRUE FALSE
4. He believes in blind advertising.
TRUE FALSE
5. He is a certified Webflow Expert.
TRUE FALSE
3. TIMELINE OF EVENTS
Put the steps in order (1 = first).
Audit the analytics.
Build in Webflow / Shopify.
Track with GA4 + GTM.
Optimize the funnel.
Scale the revenue engine.
4. QUESTION CORNER
Answer the questions in your own words.
1. Why are templates a losing game?
2. What is a revenue engine?
Data & coffee
= Life. ♡
N
S
E
W
IN CASE OF GROWTH
CONTACT:
DAVID TORO
IN/DAVIDTORO90
TOP SECRET
TOTORO NATIONAL LABORATORY · CASE FILE: 07-WG-2023
Worksheet 3:
The Growth Files
SANTANDER, 2023
1. CAREER SUMMARY
In the small city of Santander, Colombia, David Toro builds websites — until brands
start losing money to slow pages and broken funnels. He joins Webflow, Shopify, GSAP,
GA4 and GTM to fix them.
He gets certified as a Webflow Expert in 2023. Now he engineers data-driven revenue
machines, but the threat of blind advertising is not over.
2. TRUE OR FALSE?
1. David uses templates for every site. T / F
2. GA4 + GTM are part of his stack. T / F
3. He scores 90+ on PageSpeed. T / F
4. He believes in blind advertising. T / F
5. He is a certified Webflow Expert. T / F
3. TIMELINE OF EVENTS
☐ Audit the analytics.
☐ Build in Webflow / Shopify.
☐ Track with GA4 + GTM.
☐ Optimize the funnel.
☐ Scale the revenue engine.
4. QUESTION CORNER
1. Why are templates a losing game?
_____________________________
2. What is a revenue engine?
_____________________________
IN CASE OF GROWTH CONTACT: DAVID TORO · IN/DAVIDTORO90